We show FMCG brands how to make better commercial decisions to increase profit… guaranteed!

We show FMCG brands how to make better commercial decisions to increase profit… guaranteed!

AiM’s on-line predictive planning platform finds all the relationships in the EPOS data and uses AI and advanced analytics to turn these into predictive algorithms instantly showing you precise solutions to multiple FMCG problems and questions including:

– How to fuel your profitability and growth?
– Should we invest in Brand or Trade Support?
– What terms to agree (or not)?
– What pricing and promotions to plan?

AiM’s on-line predictive planning platform finds all the relationships in the EPOS data and uses AI and advanced analytics to turn these into predictive algorithms instantly showing you precise solutions to multiple FMCG problems and questions.

We have experience working with some of the world’s leading consumer goods companies

We have experience working with some of the world’s leading consumer goods companies

Maximise your promotional effectiveness with AiM

Maximise your promotional effectiveness with AiM

We show FMCG brands how to make better commercial decisions in order to increase profit. Using expertise in Customer and Category Management, Trade Promotion Optimisation (TPO), Shopper Insights & Revenue Growth Management, these predictive AI tools show precisely what to do to increase profits on your SKUs.

Our Solutions

Our Solutions

Brand EAR

Brand EAR

Is your product’s Brand EAR (Equity at Retail) strong enough to promote profitably? We help brands to extract the maximum profitability available from current equity.

AiM OPTIMISER ᵀᴹ

AiM OPTIMISERᵀᴹ

Make your FMCG commercial planning easier, faster, more accurate and profitable. AiM OPTIMISERᵀᴹ shows how to increase your profits, guaranteed… or no charge!

We show FMCG brands how to make better commercial decisions in order to increase profit… guaranteed!

We show FMCG brands how to make better commercial decisions in order to increase profit… guaranteed!

Services
Who For / Functions
Pain Points to Solve
Tools and Processes

Make your commercial planning easier, faster, more accurate and profitable

Make your commercial planning easier, faster, more accurate and profitable

The system does all the data crunching so you don’t need to. It shows you what would happen from various scenarios, what your optimum or best options are, and you decide your plans. Volumes are automatically forecast as you change your plans.

AiM’s cloud based industry leading advanced analytics and AI, statistically measures your brand strength, elasticities, competitors, etc. and show how to save or invest to maximise those returns.

AiM’s cloud based industry leading advanced analytics and AI, statistically measures your brand strength, elasticities, competitors, etc. and show how to save or invest to maximise those returns.

What our customers say about us

We show FMC brands how to make better commercial decisions in order to increase profit… guaranteed!

"The volumes were spot on."

Finance Director – Food Company

“Many of the principles proposed for promotional guidelines at the start of the project are still maintained today optimising our category value growth which has provided a better return on promotional investment for both us and our customers.”

Customer Marketing Manager – International Beverage Company

"This is incredibly powerful."

Managing Director – Branded Food Producer

“Graeme is a very experienced trade marketing professional with extensive understanding of the world of pricing and promotions and can bring real added value to FMCG companies through his knowledge, innovative thinking and highly effective analytical tools.”

Group Sales Director – Top Global Brewer

"These tools are brilliant."

Commercial Head – UK Chilled Food Co.

“Working with AiM enabled our ‘kick-start’ to drive our business and brand growth especially our lead deliverable of shopper penetration ahead of the competition by running more effective promotions.”

Head of Customer Marketing – Soft Drinks Co.

“It’s a great tool Graeme, I highly recommend it!”

Chief Marketing Officer – International Tinned Food Group

"Graeme has a wide commercial experience which has really helped AiM develop their flexible approach and in-depth planning tools."

Regional Managing Director – International Drinks Brand

"Using AiM’s predictive planning tools helped us get a clearer understanding of our shoppers, gaps and build better strategic and tactical plans."

Managing Director – European Ambient Food Co.

AiM’s client list is kept confidential but includes brands from £3m to over £40 Billion turnover.